Archive for
The Accounting Library – A Perfect Marketing Storm for Accounting Software VARs!
If you’re an accounting software VAR and you don’t know about The Accounting Library Online Edition, then it’s high time you did! As a long-time marketing person for business accounting software VARs all over the U.S., I can honestly say that The Accounting Library is one of the better all-round marketing investments you can make.
Austin Loses More Than Just Another High-Tech Company in LifeSize Sale
This letter is in response to the news that the acquisition of LifeSize, a conference phone technology company based here in Austin, Texas, by Logitech for $405m is now complete. For starters, I’m happy for LifeSize and their workforce. They have certainly worked hard over the years bringing their technology to market and the business [...]
10 PR Tips for VARs and Tech Companies in 2010
Here is a list of 10 PR Tips for 2010 I’ve recommended to my VAR and tech company customers in Austin and across the globe. If you want to impress the press, nurture prospects and sell more to existing customers, then read this sensible list of PR give-aways!
These 5 SEO Tips Will Boost Website Visibility
I ran across these SEO tips today and wanted to share them with those companies endeavoring to gain more attention on Google and the other search engines.
Nowadays, we’re all engaged in a high-stakes fight for eyeballs, mindshare and clicks on the Internet. The nice thing is you don’t have to be the largest company with the [...]
New Company Mascot Makes Mark on Social Media!
The Sage Closer’s new Mascot has already made his mark, some say bark, on the world of Social Media! After only one week as the official Mascot of Social Media at our company, this young pup has already “sniffed” out several ways to help companies leverage social media to their advantage. You might say Charlie [...]
Sage Mid Market ERP American Road Show Dates
Sage Mid Market ERP Road Show for North America
For more information on the road show or to find out how to attend, contact me (Dave Manzer) at 512-255-7243. I may see you there!
Location
Date
Time
Location
Montreal
Tuesday
November 3
9:00 AM – 12:00 PM
Montreal Airport Marriott
800 Place Leigh Capreol
Dorval, Quebec
(514) 636-6700
Toronto
Wednesday
November 4
9:00 AM – 12:00 PM
Sheraton Gateway Hotel in Toronto International [...]
Press Release Launches Company to Top of Google
A press release I wrote and distributed on www.PRWeb.com launched a customer of mine to the top of Google. A critical factor contributing to the success was the release’s key word density.
A Halloween Marketing Treat for Sage VARs! Or Marketing to the Un-Dead!
Here’s a marketing treat I want to share with Sage Accpac, SageCRM, and Sage MAS VARs interested in reaching out to customers and prospects with unique communications styles and content. Fear has long been a motivator for purchases of all sorts of products and services. Think offsite back-up pitches or email security sales speak. Why [...]
6 Techniques for Closing 6-Figure ERP & CRM Software Sales
There are many ways you can influence the outcome of 6-Figure business software sales, both positively and negatively. Rather than focus on the more obvious items such as functionality or price, I decided to address intangible qualities that are not always easy to identify yet have a profound impact on the outcome of a sale.
Sage VAR Marketing Budgets Something to Smile About?
A recent article in eMarketer Daily cited an overall decrease in marketing budgets through August 2009. Almost 49% of those surveyed said they reduced their marketing expenditures, while another 43% planned to remain the same. One would expect to see a drop in spending relative to the overall downturn in the Economy.