Sage Closer Quick Tip

Want to make more sales to existing customers? Try implementing an annual review process. It's simple and very effective at improving customer relationships and driving incremental sales.

Shedule a time each year to visit each customer in person to review their account. Consider putting together a report card listing the various software applications they run, how much they've spent with you over the last 12 months and areas where they've needed support the most. This may point to some ways to help your customers use your services more efficiently, thereby increasing customer loyalty in the process.

Another objective is to review the performance of the software and determine ways to improve their business. Here is where you can begin discussing new applications that might help your customers in ways they previously hadn't considered. Try introducing SageCRM, especially now that it's part of the Extended Suite for Accpac, Pro and MAS 90/200. SageCRM has a great new module that can help your customers automate their A/R collections that should pique the interest of most business owners, CFO's or controllers.

Write up your recommendations in a report and send it to each customer within five days of your visit. If you don't, you may lose out on the chance to close the sale. You needn't get too fancy with the report; just send something that reflects your key discussion points and summarizes any software recommendations along with potential ROI.

Remember, make this an annual visit and you'll be sure to increase customer loyalty while enjoying a corresponding increase in software and service sales!

For more information on this and more ways you can increase your Sage software sales, go to www.thesagecloser.com or call us at 512-255-7243.