New Press Release Service

The Sage Closer Announces New Press Release Service

New press release service designed to increase SEO, inbound leads, and brand credibility for Software resellers throughout North America

Austin, Texas – July 30, 2009 – The Sage Closer, a sales and marketing consulting firm that works with small technology companies including authorized business partners of Sage, launched a new press release service to help its customers find more effective ways to grow their business than are provided by more traditional lead generation techniques.

The Sage Closer’s new press release service makes it easier for small technology companies to reach a wider audience of prospects while at the same time generate additional revenue from existing customers. The press release service includes press release writing, distribution to online or traditional media outlets, press packages and value-added public relations campaign coaching. A special emphasis is placed on optimizing press releases for the Internet in order improve search engine optimization rankings, also known as SEO, for companies interested in driving more traffic to their websites.

“Our new press releases service will allow high tech companies like Sage business partners to battle for business against much larger competitors,” says David Manzer, president of The Sage Closer. “A powerful marketing message in a well-written press release that’s packed with key words allows even the smallest companies to gain the attention of the press, become a credible voice in the market-place, build brand recognition and ultimately win new business.”

The Sage Closer added a press release distribution service because many of its customers were searching for ways to increase the SEO performance of their websites. “The Internet leveled the playing field for small software technology companies like ours,” says Gary Kangas, president of Xerion Consulting, a Sage MAS 90 business partner based in Jacksonville, Florida. “The press release from The Sage Closer was highly effective at capturing our marketing message and accomplishing our strategic goals.”

“While press releases are a great way to drive traffic to your website, care must be taken to have valuable information in an effectively worded press release,” cautions Manzer. “Otherwise, it could be easily dismissed as a thinly-veiled advertisement pushing product or services. To attain a higher search engine ranking and drive qualified sales leads, a good press release writing service must always present newsworthy information with a compelling marketing message and relevant key words.”

The new service provides different packages designed to appeal to a diverse range of budgets and information requirements. “Companies can purchase press releases individually or in packs of 4 or 12,” Manzer says. “Because we want to make our service as customer friendly as possible, we offer personal interviews, PR consultations, PR campaign coaching and fast-turnaround time. We’re even working on setting up an e-commerce solution so our customers can purchase press releases online,” Manzer adds.

About The Sage Closer

The Sage Closer provides on-demand strategic marketing and sales assistance to small technology companies, including Sage authorized business partners, throughout the United States and North America. For a fraction of the cost of in-house marketing and sales staff, The Sage Closer implements turn-key marketing and sales campaigns which include direct mail, press releases, marketing collateral, lead-gen activities and sales closing assistance. Learn more at www.thesagecloser.com or by calling (512) 255-SAGE (7243).

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