Here's a marketing treat I want to share with Sage Accpac, SageCRM, and Sage MAS VARs interested in reaching out to customers and prospects with unique communications styles and content. Fear has long been a motivator for purchases of all sorts of products and services. Think offsite back-up pitches or email security sales speak. Why not pray upon the fears of others this Halloween with a "tongue-in-cheek" approach instead? Spell out the primal, other-worldly fears your company addresses but do so with a Halloween theme that entertains while it educates.
Send an email that warns of vampires sucking the life blood from a company's cash flow because of no SageCRM integration, or zombie-like decisions made at a company without the latest Accpac or MAS BI software. Make it fun, campy, irreverent and, most of all, informative about your Accpac, CRM and MAS VAR products and services!
Have a spooooky Halloween!!
One Response to “A Halloween Marketing Treat for Sage VARs! Or Marketing to the Un-Dead!” Leave a reply ›
Dave,
Like that idea! Sorry I was too busy to see it before Halloween!
Laura