Archive for the ‘Content Marketing’ Category
6 Reasons Why Videos May Not Work for Your Small Business
re you falling under the spell of all the social media Zen Masters telling you the next big thing in social media marketing is adding video to your repertoire? There’s a reason why many are predicting great things for video in the upcoming year. And it’s not just because some are in the video production business and stand to gain from the trend.
Social Media’s Dark Side Revealed
Social media is supposed to be democratic, right? It’s supposed to enable a sharing of ideas with a larger group than would be possible on email. Well, not all social media operates under that supposition. Some act with an authoritarian decisiveness that would make the Chinese kerfuffle with Google seem like child’s play.
Business is a Dirty Job – Just ask Mike Rowe
“Oh, it’s a dirty job but someone’s gotta do it!” from “We Care a Lot” by Faith No More.
Have you seen the Discovery Channel show called Dirty Jobs, a show that celebrates the messiest, strangest, and grossest jobs in America? The show is hosted by Mike Rowe – a Guy’s guy with a square-jaw, a [...]
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil gets coming to town.
Social Media – Business Bonanza or Bubble About to Burst?
A lot has been made about social media and how it will revolutionize the way businesses market their products and services. All one has to do is look at the growth rates of the main social networking websites to see the marketing potential. In 2009, Facebook doubled its number of visitors to 110 million, Twitter grew at [...]
The What and Why of Social Media Marketing
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on.
Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way? Most of what I’ve read, heard and seen over the last couple years indicates Social Media is here to stay. You can blame it on the Internet.