Archive for the ‘Marketing for VAR's’ Category
Is your company practicing Momentum Marketing?
Companies with a track-record of consistently active marketing will tend to remain active. More importantly, history shows that companies with a well-defined and consistently executed marketing strategy tend to be more successful than companies with no strategy and a haphazard approach to marketing. In short, if a company is not marketing itself regularly then its chances of growing are slim to none.
Headlines That Sell
Email continues to be a major focus in terms of marketing vehicles for Sage business partners, and why not? It’s still a very valuable and effective way to reach clients and prospective clients in a very efficient way. An aspect of email marketing that also hasn’t changed is the frustration with open rates – even watching the opens and clicks from customers that you know and have a really good relationship with. You may be asking…”Why are they not opening my email?”
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil gets coming to town.
Social Media – Business Bonanza or Bubble About to Burst?
A lot has been made about social media and how it will revolutionize the way businesses market their products and services. All one has to do is look at the growth rates of the main social networking websites to see the marketing potential. In 2009, Facebook doubled its number of visitors to 110 million, Twitter grew at [...]
The What and Why of Social Media Marketing
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on.
Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way? Most of what I’ve read, heard and seen over the last couple years indicates Social Media is here to stay. You can blame it on the Internet.
The Accounting Library – A Perfect Marketing Storm for Accounting Software VARs!
If you’re an accounting software VAR and you don’t know about The Accounting Library Online Edition, then it’s high time you did! As a long-time marketing person for business accounting software VARs all over the U.S., I can honestly say that The Accounting Library is one of the better all-round marketing investments you can make.
10 PR Tips for VARs and Tech Companies in 2010
Here is a list of 10 PR Tips for 2010 I’ve recommended to my VAR and tech company customers in Austin and across the globe. If you want to impress the press, nurture prospects and sell more to existing customers, then read this sensible list of PR give-aways!
6 Techniques for Closing 6-Figure ERP & CRM Software Sales
There are many ways you can influence the outcome of 6-Figure business software sales, both positively and negatively. Rather than focus on the more obvious items such as functionality or price, I decided to address intangible qualities that are not always easy to identify yet have a profound impact on the outcome of a sale.
Sage VAR Marketing Budgets Something to Smile About?
A recent article in eMarketer Daily cited an overall decrease in marketing budgets through August 2009. Almost 49% of those surveyed said they reduced their marketing expenditures, while another 43% planned to remain the same. One would expect to see a drop in spending relative to the overall downturn in the Economy.