Archive for the ‘PR’ Category
PR Secrets for a successful Product Launch
I would argue that PR is almost as important as product in a product launch. The media circus atmosphere of a great product launch is literally more effective at creating interest in a product than the product itself. I don’t mean that PR is a substitute for a good product. Just that the way a product is introduced can significantly impact the reception it gets once it hits the market.
What NOT to Say in a Press Release
Based on my experience writing, reading and observing press releases, I have come up with a list of No-No’s to avoid when writing your next press release lest you appear unprofessional, unsavory or downright unlikeable. This list, while not intended to be comprehensive, should provide basic press release etiquette and how to avoid embarrassing “egg-on-your-face” PR moments.
Need Good PR for your Company? Write an Article!
A good way to get your personal and business brand in front of more eyeballs is to write articles for magazines, journals or newspapers. Winning the brand war today is about visibility, trust and value, which makes article writing a particularly effective medium.
Here some ideas on how to use articles to grow your brand influence [...]
5 Ways to Use PR for your Small Business
PR is an extremely powerful and persuasive medium when done properly, especially for smaller, growth-minded companies trying to work their way to the top.
Rules for Pitching your News to the Media
If you want to create a firestorm of interest in your story as opposed to a forgettable fizzle, then it’s best to keep in mind some basic rules of the Pitch. While there’s no one formula for success in getting your story published – be it in a newspaper, blog, ezine or on TV – you can’t go wrong by adhering to these basic tips.
How to Go Zero-to-Sixty in PR
Few realize that PR is perhaps the most powerful and affordable way for small businesses to advance their chance of success and prosperity. Yet PR is a significant catalyst behind small companies with almost no advertising dollars to spend getting coverage on national TV, journals, magazines and newspapers.
The Art of a Press Release
Many believe the art of a press release is in the writing. I don’t agree.
It’s true that writing an effective press release requires some writing talent. And turning a press release into something more than just a logical series of sentences takes a finely tuned ear and a knack with words. So, yes, there is [...]
5 Common Myths Businesses Have About PR
I recently spoke with a marketing executive at a technology company about doing some press releases for his firm. He voiced a concern that is common among many small and medium-sized businesses, which is that he doesn’t have any big news worthy of a press release.
Marketing Activities that Bear Fruit
With the economy gradually heating up, I’ve been receiving periodic phone calls from prospects acutely aware that they need to do something to attract new business before most of the opportunities are taken. After 12-18 months of economic white-out, these prospects are timid, hesitant to invest too heavily into marketing activities that may not bear fruit. They doubt themselves and the old marketing activities that used to win them business. They’re looking for new, innovative and value-oriented ways to find customers.
Here’s how a typical conversation with these recession-hardened prospects has gone.
The Power of FREE – A Campaign Update
A couple of weeks ago I wrote about a marketing epiphany I had to a problem many of us small business owners face. Not enough customers, zero interest in my services, apathy to my offers. It all sounds so familiar, doesn’t it?