Archive for the ‘Press Release’ Category
What NOT to Say in a Press Release
Based on my experience writing, reading and observing press releases, I have come up with a list of No-No’s to avoid when writing your next press release lest you appear unprofessional, unsavory or downright unlikeable. This list, while not intended to be comprehensive, should provide basic press release etiquette and how to avoid embarrassing “egg-on-your-face” PR moments.
5 Ways to Use PR for your Small Business
PR is an extremely powerful and persuasive medium when done properly, especially for smaller, growth-minded companies trying to work their way to the top.
Rules for Pitching your News to the Media
If you want to create a firestorm of interest in your story as opposed to a forgettable fizzle, then it’s best to keep in mind some basic rules of the Pitch. While there’s no one formula for success in getting your story published – be it in a newspaper, blog, ezine or on TV – you can’t go wrong by adhering to these basic tips.
How to Go Zero-to-Sixty in PR
Few realize that PR is perhaps the most powerful and affordable way for small businesses to advance their chance of success and prosperity. Yet PR is a significant catalyst behind small companies with almost no advertising dollars to spend getting coverage on national TV, journals, magazines and newspapers.
The Art of a Press Release
Many believe the art of a press release is in the writing. I don’t agree.
It’s true that writing an effective press release requires some writing talent. And turning a press release into something more than just a logical series of sentences takes a finely tuned ear and a knack with words. So, yes, there is [...]
5 Common Myths Businesses Have About PR
I recently spoke with a marketing executive at a technology company about doing some press releases for his firm. He voiced a concern that is common among many small and medium-sized businesses, which is that he doesn’t have any big news worthy of a press release.
Five Ways to Get Thousands to Read Your Next Press Release
To make press release writing less of a mystery, I’ve put together five tips that have proven helpful to me when writing press releases. While good press release writing is often more art than science, I trust you’ll find these five tips beneficial the next time you sit down to compose your company’s next “oeuvre d’art.”
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil gets coming to town.
10 PR Tips for VARs and Tech Companies in 2010
Here is a list of 10 PR Tips for 2010 I’ve recommended to my VAR and tech company customers in Austin and across the globe. If you want to impress the press, nurture prospects and sell more to existing customers, then read this sensible list of PR give-aways!
Sage VAR Marketing Budgets Something to Smile About?
A recent article in eMarketer Daily cited an overall decrease in marketing budgets through August 2009. Almost 49% of those surveyed said they reduced their marketing expenditures, while another 43% planned to remain the same. One would expect to see a drop in spending relative to the overall downturn in the Economy.