Archive for the ‘Sage VAR Channel’ Category
3 Top Reasons Why Sage VAR Partners Blog – In Their Own Words
I absolutely dread cold calls and waiting in a prospect’s lobby to be one of three VARS allowed to bid on a potential project. Blogging is a way to differentiate your company and avoid competitive situations. Almost all of my clients come to me asking how quickly I can start. I spend very few hours sitting in client lobbies.
The Accounting Library – A Perfect Marketing Storm for Accounting Software VARs!
If you’re an accounting software VAR and you don’t know about The Accounting Library Online Edition, then it’s high time you did! As a long-time marketing person for business accounting software VARs all over the U.S., I can honestly say that The Accounting Library is one of the better all-round marketing investments you can make.
6 Techniques for Closing 6-Figure ERP & CRM Software Sales
There are many ways you can influence the outcome of 6-Figure business software sales, both positively and negatively. Rather than focus on the more obvious items such as functionality or price, I decided to address intangible qualities that are not always easy to identify yet have a profound impact on the outcome of a sale.
Sage VAR Marketing Budgets Something to Smile About?
A recent article in eMarketer Daily cited an overall decrease in marketing budgets through August 2009. Almost 49% of those surveyed said they reduced their marketing expenditures, while another 43% planned to remain the same. One would expect to see a drop in spending relative to the overall downturn in the Economy.
New Press Release for Sage Business Partner
Mazzullo Inc., a Sage Accpac ERP authorized business partner based in Maryland, recently signed a deal to become a certified reseller of time and billing software from Abak, a software developer based in Quebec, Canada. Time and billing software from Abak maximizes the billable hours of professional service companies like CPA firms, engineers, architects, public relations and other business consultants.
Has Cloud Computing Rained On You Yet?
Many articles abound on how Cloud Computing is the new wave of technology. In the interest of minimizing costs, companies are racing toward everything off-site, be it data center co-locating of servers or outright subscription to hosted enterprise applications like ERP and CRM.
Charles Babcock, in an online article for InformationWeek, writes that a whopping 82% [...]