Archive for the ‘Social Media Marketing’ Category
How to Go Zero-to-Sixty in PR
Few realize that PR is perhaps the most powerful and affordable way for small businesses to advance their chance of success and prosperity. Yet PR is a significant catalyst behind small companies with almost no advertising dollars to spend getting coverage on national TV, journals, magazines and newspapers.
The Power of FREE – an Experiment in Marketing: Part 1
Last week I decided to test the power of the word “FREE” to attract new customers. First, let me give you a little background for my decision. I have almost no customers in Austin, my hometown. Because of a curious turn of events in my career and business, most of my customers are niche software technology companies based outside of Texas – some are even outside of the U.S.
Maximize Brand Exposure with Facebook and Blog Integration!
I received some feedback on an article I wrote for last month’s Mastering the Art of Social Media Marketing newsletter. In the article, I mentioned the need to integrate Facebook and blogs to improve social media coverage. It was clear from the feedback, however, that I had pretty much missed the objective.
Social Media’s Dark Side Revealed
Social media is supposed to be democratic, right? It’s supposed to enable a sharing of ideas with a larger group than would be possible on email. Well, not all social media operates under that supposition. Some act with an authoritarian decisiveness that would make the Chinese kerfuffle with Google seem like child’s play.
Business is a Dirty Job – Just ask Mike Rowe
“Oh, it’s a dirty job but someone’s gotta do it!” from “We Care a Lot” by Faith No More.
Have you seen the Discovery Channel show called Dirty Jobs, a show that celebrates the messiest, strangest, and grossest jobs in America? The show is hosted by Mike Rowe – a Guy’s guy with a square-jaw, a [...]
3 Top Reasons Why Sage VAR Partners Blog – In Their Own Words
I absolutely dread cold calls and waiting in a prospect’s lobby to be one of three VARS allowed to bid on a potential project. Blogging is a way to differentiate your company and avoid competitive situations. Almost all of my clients come to me asking how quickly I can start. I spend very few hours sitting in client lobbies.
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil gets coming to town.
Social Media – Business Bonanza or Bubble About to Burst?
A lot has been made about social media and how it will revolutionize the way businesses market their products and services. All one has to do is look at the growth rates of the main social networking websites to see the marketing potential. In 2009, Facebook doubled its number of visitors to 110 million, Twitter grew at [...]
The What and Why of Social Media Marketing
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on.
Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way? Most of what I’ve read, heard and seen over the last couple years indicates Social Media is here to stay. You can blame it on the Internet.