Archive for the ‘Uncategorized’ Category
10 Practical PR Tips for Raising your Brand Awareness (and Becoming Shockingly Successful!)
Are you looking for a way to raise your personal or company brand awareness? You can take the usual route – advertising, email blasts, telemarketing – or you can try some of the PR tips I’ve gathered below.
PR is often overlooked when it comes to brand development, which is probably a good thing because it [...]
5 Ways to Use PR for your Small Business
PR is an extremely powerful and persuasive medium when done properly, especially for smaller, growth-minded companies trying to work their way to the top.
Rules for Pitching your News to the Media
If you want to create a firestorm of interest in your story as opposed to a forgettable fizzle, then it’s best to keep in mind some basic rules of the Pitch. While there’s no one formula for success in getting your story published – be it in a newspaper, blog, ezine or on TV – you can’t go wrong by adhering to these basic tips.
The Power of FREE – an Experiment in Marketing: Part 2
In Part 1, I was searching for a way to grow my Austin customer base but wasn’t sure how to do it. I realized I needed a Hail-Mary pass, a lightning strike to score some points with the elusive Austin market. Now here’s what I decided to do:
The word “FREE” popped into my mind like an [...]
Five Good Reasons VARs Should Consider Merging Now
There are many compelling reasons for VARs to consider mergers in the wake of the worst recession in over 50 years. Not the least of which is this sobering fact from the March 2010 issue of CRN: the number of VARs in North America dropped 50,000 over the last two years to 200,000. Apparently, most of [...]
Austin Loses More Than Just Another High-Tech Company in LifeSize Sale
This letter is in response to the news that the acquisition of LifeSize, a conference phone technology company based here in Austin, Texas, by Logitech for $405m is now complete. For starters, I’m happy for LifeSize and their workforce. They have certainly worked hard over the years bringing their technology to market and the business [...]
These 5 SEO Tips Will Boost Website Visibility
I ran across these SEO tips today and wanted to share them with those companies endeavoring to gain more attention on Google and the other search engines.
Nowadays, we’re all engaged in a high-stakes fight for eyeballs, mindshare and clicks on the Internet. The nice thing is you don’t have to be the largest company with the [...]
New Company Mascot Makes Mark on Social Media!
The Sage Closer’s new Mascot has already made his mark, some say bark, on the world of Social Media! After only one week as the official Mascot of Social Media at our company, this young pup has already “sniffed” out several ways to help companies leverage social media to their advantage. You might say Charlie [...]
Sage Mid Market ERP American Road Show Dates
Sage Mid Market ERP Road Show for North America
For more information on the road show or to find out how to attend, contact me (Dave Manzer) at 512-255-7243. I may see you there!
Location
Date
Time
Location
Montreal
Tuesday
November 3
9:00 AM – 12:00 PM
Montreal Airport Marriott
800 Place Leigh Capreol
Dorval, Quebec
(514) 636-6700
Toronto
Wednesday
November 4
9:00 AM – 12:00 PM
Sheraton Gateway Hotel in Toronto International [...]
A Halloween Marketing Treat for Sage VARs! Or Marketing to the Un-Dead!
Here’s a marketing treat I want to share with Sage Accpac, SageCRM, and Sage MAS VARs interested in reaching out to customers and prospects with unique communications styles and content. Fear has long been a motivator for purchases of all sorts of products and services. Think offsite back-up pitches or email security sales speak. Why [...]