Archive for the ‘Uncategorized’ Category
The Power of FREE – an Experiment in Marketing: Part 2
In Part 1, I was searching for a way to grow my Austin customer base but wasn’t sure how to do it. I realized I needed a Hail-Mary pass, a lightning strike to score some points with the elusive Austin market. Now here’s what I decided to do:
The word “FREE” popped into my mind like an [...]
Five Good Reasons VARs Should Consider Merging Now
There are many compelling reasons for VARs to consider mergers in the wake of the worst recession in over 50 years. Not the least of which is this sobering fact from the March 2010 issue of CRN: the number of VARs in North America dropped 50,000 over the last two years to 200,000. Apparently, most of [...]
Austin Loses More Than Just Another High-Tech Company in LifeSize Sale
This letter is in response to the news that the acquisition of LifeSize, a conference phone technology company based here in Austin, Texas, by Logitech for $405m is now complete. For starters, I’m happy for LifeSize and their workforce. They have certainly worked hard over the years bringing their technology to market and the business [...]
These 5 SEO Tips Will Boost Website Visibility
I ran across these SEO tips today and wanted to share them with those companies endeavoring to gain more attention on Google and the other search engines.
Nowadays, we’re all engaged in a high-stakes fight for eyeballs, mindshare and clicks on the Internet. The nice thing is you don’t have to be the largest company with the [...]
New Company Mascot Makes Mark on Social Media!
The Sage Closer’s new Mascot has already made his mark, some say bark, on the world of Social Media! After only one week as the official Mascot of Social Media at our company, this young pup has already “sniffed” out several ways to help companies leverage social media to their advantage. You might say Charlie [...]
Sage Mid Market ERP American Road Show Dates
Sage Mid Market ERP Road Show for North America
For more information on the road show or to find out how to attend, contact me (Dave Manzer) at 512-255-7243. I may see you there!
Location
Date
Time
Location
Montreal
Tuesday
November 3
9:00 AM – 12:00 PM
Montreal Airport Marriott
800 Place Leigh Capreol
Dorval, Quebec
(514) 636-6700
Toronto
Wednesday
November 4
9:00 AM – 12:00 PM
Sheraton Gateway Hotel in Toronto International [...]
A Halloween Marketing Treat for Sage VARs! Or Marketing to the Un-Dead!
Here’s a marketing treat I want to share with Sage Accpac, SageCRM, and Sage MAS VARs interested in reaching out to customers and prospects with unique communications styles and content. Fear has long been a motivator for purchases of all sorts of products and services. Think offsite back-up pitches or email security sales speak. Why [...]
Product Launch and Web Page for Sage PFW VAR
Another marketing success for a Sage VAR at the crafty hands of The Sage Closer! This one is for a Sage PFW VAR based in California that is about to launch a TURBO-FAST add-on for PFW and other accounting packages. Why wait for success to come to you?
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Customers Are Like Birds – Part 2
Customers Are Like Birds – Part 2
Remember the post before when I said customers are like birds and all serious birders have field guides to help them find and identify new birds? Part 2 of our series deals with how to create a Field Guide for Customers to help you find, attract and close more [...]