Archive for the ‘Uncategorized’ Category
Product Launch and Web Page for Sage PFW VAR
Another marketing success for a Sage VAR at the crafty hands of The Sage Closer! This one is for a Sage PFW VAR based in California that is about to launch a TURBO-FAST add-on for PFW and other accounting packages. Why wait for success to come to you?
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Customers Are Like Birds – Part 2
Customers Are Like Birds – Part 2
Remember the post before when I said customers are like birds and all serious birders have field guides to help them find and identify new birds? Part 2 of our series deals with how to create a Field Guide for Customers to help you find, attract and close more [...]
New Acquisition Guidance From Sage
I read the new policy on acquisitions issued by Sage yesterday. I have to say, it makes a lot of sense. It clears up questions I had about product marging calculations when you have multiple offices and what happens if you decide to deconsolidate a merged company down the road.
I still personally think that mergers or [...]
Is Bigger Neccesarily Better for Sage?
A recent email from Paul Johnson, EVP of Sales for Sage, is the latest guidance from Sage after MIS Group’s unexpected business closure. The new policy may be a way to firm up Sage’s position on guidelines its business partners should follow when pursuing acquisitions of other business partners. It only stands to reason as [...]
Customers Are Like Birds – Part 1
If you are an avid bird-watcher or have ever gone bird-watching with one, then you know how important a birding field guide is to finding and identifying each and every bird species. A typical field guide is well-worn, a bit dog-eared and filled with notes about bird sightings. Most of all, it provides a great [...]
New Press Release Service
The Sage Closer Announces New Press Release Service
New press release service designed to increase SEO, inbound leads, and brand credibility for Software resellers throughout North America
Austin, Texas – July 30, 2009 – The Sage Closer, a sales and marketing consulting firm that works with small technology companies including authorized business partners [...]
Sage Closer Quick Tip
Want to make more sales to existing customers? Try implementing an annual review process. It’s simple and very effective at improving customer relationships and driving incremental sales.
Shedule a time each year to visit each customer in person to review their account. Consider putting together a report card listing the various software applications they run, how [...]
Sage Accpac.com
Has your Sage Accpac consulting firm considered doing more to market the hosted version of Accpac? With a low monthly fee and robust Accpac functionality, it’s a great way to convince price sensitive business prospects to select Accpac over the competition.
A down economy and anemic credit markets are sapping the ability of many businesses to pay [...]
2009 Marketing Plan Tips for Sage Business Partners
Has your firm finished a marketing plan for the 2009 calendar year? If it has, then way to go! If not, then don’t worry because it’s not too late to get started! Having created marketing plans for Sage VAR’s in the past, I can give you a few tips on how to create a marketing plan that [...]