Five Good Reasons VARs Should Consider Merging Now
There are many compelling reasons for VARs to consider mergers in the wake of the worst recession in over 50 years. Not the least of which is this sobering fact from the March 2010 issue of CRN: the number of VARs in North America dropped 50,000 over the last two ...
Maximize Brand Exposure with Facebook and Blog Integration!
I received some feedback on an article I wrote for last month’s Mastering the Art of Social Media Marketing newsletter. In the article, I mentioned the need to integrate Facebook and blogs to improve social media coverage. It was clear from the feedback, however, that I had pretty much missed ...
Five Ways to Get Thousands to Read Your Next Press Release
For most practitioners of PR, churning out press releases is a little like flipping hotcakes. It becomes a fairly easy routine after you’ve done a couple hundred or so.
A press release is the artistic equivalent of a sonnet, a pencil sketch, a classical music etude. It’s a concise marketing tool ...
Social Media’s Dark Side Revealed
Social media is supposed to be democratic, right? It's supposed to enable a sharing of ideas with a larger group than would be possible on email. Well, not all social media operates under that supposition. Some act with an authoritarian decisiveness ...
Business is a Dirty Job – Just ask Mike Rowe
“Oh, it’s a dirty job but someone’s gotta do it!” from “We Care a Lot” by Faith No More.
Have you seen the Discovery Channel show called Dirty Jobs, a show that celebrates the messiest, strangest, and grossest jobs in America? The show is hosted by Mike Rowe – a ...
3 Top Reasons Why Sage VAR Partners Blog – In Their Own Words
Wayne Schultz –
The ERP Lifestyle Consultant
1. I'm a terrible salesperson.
I absolutely dread cold calls and waiting in a prospect's lobby to be one of three VARS allowed to bid on a potential project.
Blogging is a way to differentiate your company and avoid competitive situations. Almost all of my clients ...
Want to Improve your Blog? Be True to Your “Inner Voice.”
There are literally millions of blogs competing for clicks on the Internet. Yet only a small percentage of them actually get read with any regularity.
Want to know one significant difference between a well-written blog and a well-read blog? After reading a “well-written” blog, you feel informed; after reading a “well-read” ...
Successful Press Releases Have These 5 Readers
Those of you who know me know I am passionate about press releases. In fact, if you’re following me on Twitter, you’ve seen that my Twitter profile even says “I believe in the passionate pursuit of press releases.”
Many of my customers were initially unsure what press releases could do ...
Is your company practicing Momentum Marketing?
"…the initial state of the body, either of rest or of motion, will persist." Mechanica sive De Motu, Tractatus Geometricus: by John Wallis.
What is Momentum Marketing?
It’s a consistent set of marketing activities executed by a company in pursuit of an overarching strategy of growth, both in terms of revenue ...
Headlines That Sell
Today’s guest post comes from David Murphy. David is the founder of Bewater Marketing Concepts. Bewater Marketing Concepts specializes in working with small businesses not only to survive, but to thrive using straight-forward and very effective marketing strategies. Prior to Bewater Marketing Concepts, David was part of the Sage ...