3 Top Reasons Why Sage VAR Partners Blog – In Their Own Words
Wayne Schultz –
The ERP Lifestyle Consultant
1. I'm a terrible salesperson.
I absolutely dread cold calls and waiting in a prospect's lobby to be one of three VARS allowed to bid on a potential project.
Blogging is a way to differentiate your company and avoid competitive situations. Almost all of my clients ...
Want to Improve your Blog? Be True to Your “Inner Voice.”
There are literally millions of blogs competing for clicks on the Internet. Yet only a small percentage of them actually get read with any regularity.
Want to know one significant difference between a well-written blog and a well-read blog? After reading a “well-written” blog, you feel informed; after reading a “well-read” ...
Successful Press Releases Have These 5 Readers
Those of you who know me know I am passionate about press releases. In fact, if you’re following me on Twitter, you’ve seen that my Twitter profile even says “I believe in the passionate pursuit of press releases.”
Many of my customers were initially unsure what press releases could do ...
Is your company practicing Momentum Marketing?
"…the initial state of the body, either of rest or of motion, will persist." Mechanica sive De Motu, Tractatus Geometricus: by John Wallis.
What is Momentum Marketing?
It’s a consistent set of marketing activities executed by a company in pursuit of an overarching strategy of growth, both in terms of revenue ...
Headlines That Sell
Today’s guest post comes from David Murphy. David is the founder of Bewater Marketing Concepts. Bewater Marketing Concepts specializes in working with small businesses not only to survive, but to thrive using straight-forward and very effective marketing strategies. Prior to Bewater Marketing Concepts, David was part of the Sage ...
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil show gets coming to town.
Step 1: Start strong with an eye-catching title. The attention spans of readers and media mavens are ...
Social Media – Business Bonanza or Bubble About to Burst?
A lot has been made about social media and how it will revolutionize the way businesses market their products and services. All one has to do is look at the growth rates of the main social networking websites to see the marketing potential. In 2009, Facebook doubled its number of visitors to ...
The What and Why of Social Media Marketing
The What
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on. Social Media ...
Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way?
Most of what ...
The Accounting Library – A Perfect Marketing Storm for Accounting Software VARs!
If you’re an accounting software VAR and you don’t know about The Accounting Library Online Edition, then it’s high time you did! As a long-time marketing person for business accounting software VARs all over the U.S., I can honestly say that The Accounting Library is one of the ...