Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil show gets coming to town.
Step 1: Start strong with an eye-catching title. The attention spans of readers and media mavens are ...
Social Media – Business Bonanza or Bubble About to Burst?
A lot has been made about social media and how it will revolutionize the way businesses market their products and services. All one has to do is look at the growth rates of the main social networking websites to see the marketing potential. In 2009, Facebook doubled its number of visitors to ...
The What and Why of Social Media Marketing
The What
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on. Social Media ...
Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way?
Most of what ...
The Accounting Library – A Perfect Marketing Storm for Accounting Software VARs!
If you’re an accounting software VAR and you don’t know about The Accounting Library Online Edition, then it’s high time you did! As a long-time marketing person for business accounting software VARs all over the U.S., I can honestly say that The Accounting Library is one of the ...
Austin Loses More Than Just Another High-Tech Company in LifeSize Sale
This letter is in response to the news that the acquisition of LifeSize, a conference phone technology company based here in Austin, Texas, by Logitech for $405m is now complete. For starters, I'm happy for LifeSize and their workforce. They have certainly worked hard over the years bringing their ...
10 PR Tips for VARs and Tech Companies in 2010
Here are 10 PR tips I often recommended to VARs and technology companies to help them 1) gain visibility in the media, 2) increase their SEO ...
These 5 SEO Tips Will Boost Website Visibility
I ran across these SEO tips today and wanted to share them with those companies endeavoring to gain more attention on Google and the other search engines.
Nowadays, we're all engaged in a high-stakes fight for eyeballs, mindshare and clicks on the Internet. The nice thing is you don’t have to be ...
New Company Mascot Makes Mark on Social Media!
The Sage Closer's new Mascot has already made his mark, some say bark, on the world of Social Media! After only one week as the official Mascot of Social Media at our company, this young pup has already “sniffed” out several ways to help companies leverage social media to ...
