Press Release Launches Company to Top of Google
A press release I wrote and distributed on www.PRWeb.com launched a customer of mine to the top of Google. A critical factor contributing to the success was the release’s key word density.
For those unfamiliar with such search engine optimization (SEO) terminology, key word density is the % a key ...
A Halloween Marketing Treat for Sage VARs! Or Marketing to the Un-Dead!
Here's a marketing treat I want to share with Sage Accpac, SageCRM, and Sage MAS VARs interested in reaching out to customers and prospects with unique communications styles and content. Fear has long been a motivator for purchases of all sorts of products and services. Think offsite back-up pitches or ...
6 Techniques for Closing 6-Figure ERP & CRM Software Sales
There are many ways you can influence the outcome of 6-Figure ERP and CRM software sales, both positively and negatively. Rather than focus on the more obvious items such as functionality or price, I decided to address intangible qualities that are not always easy to identify yet have a profound ...
Sage VAR Marketing Budgets Something to Smile About?
A lot of marketers have been pretty gloomy of late, and with good reason. A recent article in eMarketer Daily cited an overall decrease in marketing budgets through August 2009. Almost 49% of those surveyed said they reduced their marketing expenditures, while another 43% planned to remain the same. ...
New Press Release for Sage Business Partner
Mazzullo Inc. Signs Reseller Deal with Time and Billing Software Developer
Sage Business Partner’s agreement based on successful deployment of Abak’s time and billing software
Columbia, MD – August 27, 2009 – Mazzullo Inc., a Sage Accpac ERP authorized business partner based in Maryland, recently signed a deal ...
Has Cloud Computing Rained On You Yet?
Many articles abound on how Cloud Computing is the new wave of technology. In the interest of minimizing costs, companies are racing toward everything off-site, be it data center co-locating of servers or outright subscription to hosted enterprise applications like ERP and CRM.
Charles Babcock, in an online article for InformationWeek, ...
SEO Generates Leads for Sage Business Partner
About a year ago, I started doing search engine optimization for a customer's website. Since I knew absolutely nothing about the subject, I started by reading one of those books for dummies. I learned the basics of SEO, which stands for search engine optimization, and immediately started applying what I ...
Sage Accpac Customer News Release
From time to time, I like to announce news updates about my Sage VAR customers. One such customer is Mindover Software, which is a Sage business partner with offices in Texas. I’ve included a press release I did for Mindover last week for you to read. I think it’s a ...
Writings of Sun Tzu
Sun Tzu wrote The Art of War around 500 BC and the tenets of the text are still relevant today, not just in military terms but also in anything involving organizations and the competition for resources. One book that applies Sun Tzu’s seminal writings to the business world particularly well is ...
Product Launch and Web Page for Sage PFW VAR
I want to draw your attention to a customer of mine, Darcie Dunlop of Inaspan. Darcie has been a certified Sage PFW consultant for many moons now and her company has been doing some amazing things for her customers using that dynamic Sage product line.
I recently completed a project for ...