Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way?
Most of what ...
The Accounting Library – A Perfect Marketing Storm for Accounting Software VARs!
If you’re an accounting software VAR and you don’t know about The Accounting Library Online Edition, then it’s high time you did! As a long-time marketing person for business accounting software VARs all over the U.S., I can honestly say that The Accounting Library is one of the ...
Austin Loses More Than Just Another High-Tech Company in LifeSize Sale
This letter is in response to the news that the acquisition of LifeSize, a conference phone technology company based here in Austin, Texas, by Logitech for $405m is now complete. For starters, I'm happy for LifeSize and their workforce. They have certainly worked hard over the years bringing their ...
10 PR Tips for VARs and Tech Companies in 2010
Here are 10 PR tips I often recommended to VARs and technology companies to help them 1) gain visibility in the media, 2) increase their SEO ...
These 5 SEO Tips Will Boost Website Visibility
I ran across these SEO tips today and wanted to share them with those companies endeavoring to gain more attention on Google and the other search engines.
Nowadays, we're all engaged in a high-stakes fight for eyeballs, mindshare and clicks on the Internet. The nice thing is you don’t have to be ...
New Company Mascot Makes Mark on Social Media!
The Sage Closer's new Mascot has already made his mark, some say bark, on the world of Social Media! After only one week as the official Mascot of Social Media at our company, this young pup has already “sniffed” out several ways to help companies leverage social media to ...
Press Release Launches Company to Top of Google
A press release I wrote and distributed on www.PRWeb.com launched a customer of mine to the top of Google. A critical factor contributing to the success was the release’s key word density.
For those unfamiliar with such search engine optimization (SEO) terminology, key word density is the % a key ...
A Halloween Marketing Treat for Sage VARs! Or Marketing to the Un-Dead!
Here's a marketing treat I want to share with Sage Accpac, SageCRM, and Sage MAS VARs interested in reaching out to customers and prospects with unique communications styles and content. Fear has long been a motivator for purchases of all sorts of products and services. Think offsite back-up pitches or ...
6 Techniques for Closing 6-Figure ERP & CRM Software Sales
There are many ways you can influence the outcome of 6-Figure ERP and CRM software sales, both positively and negatively. Rather than focus on the more obvious items such as functionality or price, I decided to address intangible qualities that are not always easy to identify yet have a profound ...