Posts Tagged ‘Marketing Advice’
New Business Referrals – Chicken or the Egg?
I just started reading The Referral Engine by John Jantsch, author of Duct Tape Marketing, the legendary guide to practical marketing for the small business.
5 Customer Truths Your Favorite Coffee Shop Can Teach You
Yesterday, I went to a Starbucks just in front of my office. I’ve been going there since it opened almost two years ago. It’s not an everyday thing but I’ll drop by two, maybe three times a week.
Is your company practicing Momentum Marketing?
Companies with a track-record of consistently active marketing will tend to remain active. More importantly, history shows that companies with a well-defined and consistently executed marketing strategy tend to be more successful than companies with no strategy and a haphazard approach to marketing. In short, if a company is not marketing itself regularly then its chances of growing are slim to none.
10 PR Tips for VARs and Tech Companies in 2010
Here is a list of 10 PR Tips for 2010 I’ve recommended to my VAR and tech company customers in Austin and across the globe. If you want to impress the press, nurture prospects and sell more to existing customers, then read this sensible list of PR give-aways!
Sage VAR Marketing Budgets Something to Smile About?
A recent article in eMarketer Daily cited an overall decrease in marketing budgets through August 2009. Almost 49% of those surveyed said they reduced their marketing expenditures, while another 43% planned to remain the same. One would expect to see a drop in spending relative to the overall downturn in the Economy.