Posts Tagged ‘PR’
How to Go Zero-to-Sixty in PR
Few realize that PR is perhaps the most powerful and affordable way for small businesses to advance their chance of success and prosperity. Yet PR is a significant catalyst behind small companies with almost no advertising dollars to spend getting coverage on national TV, journals, magazines and newspapers.
The Art of a Press Release
Many believe the art of a press release is in the writing. I don’t agree.
It’s true that writing an effective press release requires some writing talent. And turning a press release into something more than just a logical series of sentences takes a finely tuned ear and a knack with words. So, yes, there is [...]
5 Common Myths Businesses Have About PR
I recently spoke with a marketing executive at a technology company about doing some press releases for his firm. He voiced a concern that is common among many small and medium-sized businesses, which is that he doesn’t have any big news worthy of a press release.
Marketing Activities that Bear Fruit
With the economy gradually heating up, I’ve been receiving periodic phone calls from prospects acutely aware that they need to do something to attract new business before most of the opportunities are taken. After 12-18 months of economic white-out, these prospects are timid, hesitant to invest too heavily into marketing activities that may not bear fruit. They doubt themselves and the old marketing activities that used to win them business. They’re looking for new, innovative and value-oriented ways to find customers.
Here’s how a typical conversation with these recession-hardened prospects has gone.
The Power of FREE – A Campaign Update
A couple of weeks ago I wrote about a marketing epiphany I had to a problem many of us small business owners face. Not enough customers, zero interest in my services, apathy to my offers. It all sounds so familiar, doesn’t it?
The Power of FREE – an Experiment in Marketing: Part 1
Last week I decided to test the power of the word “FREE” to attract new customers. First, let me give you a little background for my decision. I have almost no customers in Austin, my hometown. Because of a curious turn of events in my career and business, most of my customers are niche software technology companies based outside of Texas – some are even outside of the U.S.
Five Ways to Get Thousands to Read Your Next Press Release
To make press release writing less of a mystery, I’ve put together five tips that have proven helpful to me when writing press releases. While good press release writing is often more art than science, I trust you’ll find these five tips beneficial the next time you sit down to compose your company’s next “oeuvre d’art.”
Successful Press Releases Have These 5 Readers
Many of my customers were initially unsure what press releases could do for their business. Many told me they weren’t sure anybody would even care about their company and its accomplishments, let alone read about them. My experience has always shown that they are dead wrong. The truth is, press releases are read – even acted upon! – by more people than you think.
Press Release Launches Company to Top of Google
A press release I wrote and distributed on www.PRWeb.com launched a customer of mine to the top of Google. A critical factor contributing to the success was the release’s key word density.