Posts Tagged ‘Press Release’
How to Go Zero-to-Sixty in PR
Few realize that PR is perhaps the most powerful and affordable way for small businesses to advance their chance of success and prosperity. Yet PR is a significant catalyst behind small companies with almost no advertising dollars to spend getting coverage on national TV, journals, magazines and newspapers.
The Art of a Press Release
Many believe the art of a press release is in the writing. I don’t agree.
It’s true that writing an effective press release requires some writing talent. And turning a press release into something more than just a logical series of sentences takes a finely tuned ear and a knack with words. So, yes, there is [...]
5 Common Myths Businesses Have About PR
I recently spoke with a marketing executive at a technology company about doing some press releases for his firm. He voiced a concern that is common among many small and medium-sized businesses, which is that he doesn’t have any big news worthy of a press release.
The Power of FREE – A Campaign Update
A couple of weeks ago I wrote about a marketing epiphany I had to a problem many of us small business owners face. Not enough customers, zero interest in my services, apathy to my offers. It all sounds so familiar, doesn’t it?
Five Ways to Get Thousands to Read Your Next Press Release
To make press release writing less of a mystery, I’ve put together five tips that have proven helpful to me when writing press releases. While good press release writing is often more art than science, I trust you’ll find these five tips beneficial the next time you sit down to compose your company’s next “oeuvre d’art.”
Successful Press Releases Have These 5 Readers
Many of my customers were initially unsure what press releases could do for their business. Many told me they weren’t sure anybody would even care about their company and its accomplishments, let alone read about them. My experience has always shown that they are dead wrong. The truth is, press releases are read – even acted upon! – by more people than you think.
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil gets coming to town.
10 PR Tips for VARs and Tech Companies in 2010
Here is a list of 10 PR Tips for 2010 I’ve recommended to my VAR and tech company customers in Austin and across the globe. If you want to impress the press, nurture prospects and sell more to existing customers, then read this sensible list of PR give-aways!
Press Release Launches Company to Top of Google
A press release I wrote and distributed on www.PRWeb.com launched a customer of mine to the top of Google. A critical factor contributing to the success was the release’s key word density.
Sage Accpac Customer News Release
From time to time, I like to announce news updates about my Sage VAR customers. One such customer is Mindover Software, which is a Sage business partner with offices in Texas. I’ve included a press release I did for Mindover last week for you to read. I think it’s a cool marketing initiative going after [...]