Posts Tagged ‘small business marketing’
6 Reasons Why Videos May Not Work for Your Small Business
re you falling under the spell of all the social media Zen Masters telling you the next big thing in social media marketing is adding video to your repertoire? There’s a reason why many are predicting great things for video in the upcoming year. And it’s not just because some are in the video production business and stand to gain from the trend.
5 Ways to Use PR for your Small Business
PR is an extremely powerful and persuasive medium when done properly, especially for smaller, growth-minded companies trying to work their way to the top.
How to Go Zero-to-Sixty in PR
Few realize that PR is perhaps the most powerful and affordable way for small businesses to advance their chance of success and prosperity. Yet PR is a significant catalyst behind small companies with almost no advertising dollars to spend getting coverage on national TV, journals, magazines and newspapers.
5 Common Myths Businesses Have About PR
I recently spoke with a marketing executive at a technology company about doing some press releases for his firm. He voiced a concern that is common among many small and medium-sized businesses, which is that he doesn’t have any big news worthy of a press release.
Marketing Activities that Bear Fruit
With the economy gradually heating up, I’ve been receiving periodic phone calls from prospects acutely aware that they need to do something to attract new business before most of the opportunities are taken. After 12-18 months of economic white-out, these prospects are timid, hesitant to invest too heavily into marketing activities that may not bear fruit. They doubt themselves and the old marketing activities that used to win them business. They’re looking for new, innovative and value-oriented ways to find customers.
Here’s how a typical conversation with these recession-hardened prospects has gone.
New Business Referrals – Chicken or the Egg?
I just started reading The Referral Engine by John Jantsch, author of Duct Tape Marketing, the legendary guide to practical marketing for the small business.
The Power of FREE – A Campaign Update
A couple of weeks ago I wrote about a marketing epiphany I had to a problem many of us small business owners face. Not enough customers, zero interest in my services, apathy to my offers. It all sounds so familiar, doesn’t it?
The Power of FREE – an Experiment in Marketing: Part 1
Last week I decided to test the power of the word “FREE” to attract new customers. First, let me give you a little background for my decision. I have almost no customers in Austin, my hometown. Because of a curious turn of events in my career and business, most of my customers are niche software technology companies based outside of Texas – some are even outside of the U.S.
5 Customer Truths Your Favorite Coffee Shop Can Teach You
Yesterday, I went to a Starbucks just in front of my office. I’ve been going there since it opened almost two years ago. It’s not an everyday thing but I’ll drop by two, maybe three times a week.