Posts Tagged ‘Small Company Marketing’
6 Reasons Why Videos May Not Work for Your Small Business
re you falling under the spell of all the social media Zen Masters telling you the next big thing in social media marketing is adding video to your repertoire? There’s a reason why many are predicting great things for video in the upcoming year. And it’s not just because some are in the video production business and stand to gain from the trend.
Leave the Office to Think Strategically
I spent Saturday morning at Panera Bread in north Austin trying to figure out what I should do for my business over the summer. I like to get away from the office – family, dog, television, lawnmower… the usual distractions – in order to think strategically about my business.
Marketing Activities that Bear Fruit
With the economy gradually heating up, I’ve been receiving periodic phone calls from prospects acutely aware that they need to do something to attract new business before most of the opportunities are taken. After 12-18 months of economic white-out, these prospects are timid, hesitant to invest too heavily into marketing activities that may not bear fruit. They doubt themselves and the old marketing activities that used to win them business. They’re looking for new, innovative and value-oriented ways to find customers.
Here’s how a typical conversation with these recession-hardened prospects has gone.
New Business Referrals – Chicken or the Egg?
I just started reading The Referral Engine by John Jantsch, author of Duct Tape Marketing, the legendary guide to practical marketing for the small business.
The Power of FREE – A Campaign Update
A couple of weeks ago I wrote about a marketing epiphany I had to a problem many of us small business owners face. Not enough customers, zero interest in my services, apathy to my offers. It all sounds so familiar, doesn’t it?
Business is a Dirty Job – Just ask Mike Rowe
“Oh, it’s a dirty job but someone’s gotta do it!” from “We Care a Lot” by Faith No More.
Have you seen the Discovery Channel show called Dirty Jobs, a show that celebrates the messiest, strangest, and grossest jobs in America? The show is hosted by Mike Rowe – a Guy’s guy with a square-jaw, a [...]
Want to Improve your Blog? Be True to Your “Inner Voice.”
There are literally millions of blogs competing for clicks on the Internet. Yet only a small percentage of them actually get read with any regularity.
Is your company practicing Momentum Marketing?
Companies with a track-record of consistently active marketing will tend to remain active. More importantly, history shows that companies with a well-defined and consistently executed marketing strategy tend to be more successful than companies with no strategy and a haphazard approach to marketing. In short, if a company is not marketing itself regularly then its chances of growing are slim to none.
Headlines That Sell
Email continues to be a major focus in terms of marketing vehicles for Sage business partners, and why not? It’s still a very valuable and effective way to reach clients and prospective clients in a very efficient way. An aspect of email marketing that also hasn’t changed is the frustration with open rates – even watching the opens and clicks from customers that you know and have a really good relationship with. You may be asking…”Why are they not opening my email?”
The What and Why of Social Media Marketing
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on.