Posts Tagged ‘Social Media Marketing’
The Power of FREE – an Experiment in Marketing: Part 1
Last week I decided to test the power of the word “FREE” to attract new customers. First, let me give you a little background for my decision. I have almost no customers in Austin, my hometown. Because of a curious turn of events in my career and business, most of my customers are niche software technology companies based outside of Texas – some are even outside of the U.S.
Maximize Brand Exposure with Facebook and Blog Integration!
I received some feedback on an article I wrote for last month’s Mastering the Art of Social Media Marketing newsletter. In the article, I mentioned the need to integrate Facebook and blogs to improve social media coverage. It was clear from the feedback, however, that I had pretty much missed the objective.
Follow These 7 Steps to Make your Press Release a Social Media Happening
Here are some tips on how you can turn your next big story into a social media press release with more media hoopla than a Cirque du Soleil gets coming to town.
The What and Why of Social Media Marketing
When it comes to the world of marketing, social marketing is the hottest of hot commodities. As improbable as it seems, Facebook and MySpace have gone from being social sites for kids to chat with each other to something even Fortune 500 companies compete for attention on.
Talk to Your Customers First Before Starting a Social Media Strategy
Are you like most every other small business out there wondering how to use Social Media in support of your company’s business objectives? Or perhaps you’re hoping that the whole Social Media buzz will eventually die out so everybody can return to doing business the old tried-and-true way? Most of what I’ve read, heard and seen over the last couple years indicates Social Media is here to stay. You can blame it on the Internet.