Austin, Texas – February 24, 2010 – PR and social media marketing firm, The Sage Closer, joins a small group of companies approved by Sage North America to provide PR and marketing services to over 600 business software VARs, or value-added resellers, in the U.S. and Canada. Prior experience successfully implementing PR and marketing campaigns for Sage VARs was cited as key factor in the decision to allow The Sage Closer to join the select group of marketing providers.
“We’re thrilled to be part of Sage North America’s Preferred Vendor program,” says David Manzer, president of The Sage Closer. “We’ve been working with Sage VARs for five years now and have built up a great deal of knowledge about business software offerings from Sage and how to position them as ideal solutions to a variety of business needs.”
The Sage Closer employs a content marketing approach, also known as Web 2.0, which utilizes social media tools to provide information-hungry prospects with the content they seek, when they seek it. “In the past, all you had to do was send out a postcard or email then follow up with a phone call to get the interest of buyers,” Manzer observes. “Today, prospects are more defensive and less tolerant of interruptions by calls and emails. More and more, prospects want to communicate with a trusted source of information when they’re software needs begin to evolve rather than receive a one-way delivery of product features followed by an immediate phone call.”
The Sage Closer has also executed PR campaigns for a variety of Sage VARs from North America and Asia to promote their business software and service offerings. Several press releases have been picked up by Internet ezines, local newspapers, tweets and blogs, providing VAR customers with greater brand awareness, URL link backs and website traffic. Manzer adds: “We’re optimistic about working through the Preferred Vendor program to help Sage partners across North America promote themselves in ways that maximize their revenue potential.”
About The Sage Closer
The Sage Closer is a marketing and public relations advisory firm that helps business software VARs worldwide build brand equity, increase website traffic and grow software and services revenue. For more information on how The Sage Closer can help your business reach a wider audience of potential software buyers, visit our website at http://www.thesagecloser.com/ or call us at 512-255-7243.
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