Austin, Texas – June 8, 2010 – The Sage Closer, a Sage Preferred Vendor based in Austin, launched a new public relations service at www.ERPMediaBlitz.com intended to help Sage partners generate interest from customers, prospects, and media in their software and services.
According the Dave Manzer, founder of The Sage Closer, he saw a need for a more integrated approach to helping Sage partners build brand awareness, website traffic and sales pipelines. “ERP MediaBlitz combines the best aspects of press releases, media outreach, and search engine optimization to drive opportunities for Sage resellers,” he says. “As a Preferred Vendor, it’s my job to ensure Sage partners have the most effective marketing tools available to give them a competitive edge over other software resellers.”
Manzer believes the value of ERP MediaBlitz is in how it can accomplish many marketing goals with just one service. “We begin by writing high-impact press releases on a monthly basis that position a Sage partner’s marketing message in a very compelling way,” he explains. “We then post the press releases to ERP MediaBlitz on a media page dedicated to the Sage partner, which ultimately results in a continuous stream of SEO-friendly backlinks to the Sage partner’s website. Any web traffic on ERP MediaBlitz also funnels back to the website of the Sage partner, creating opportunities for lead capture and lead nurturing.”
ERP MediaBlitz is not simply a lead generation and brand awareness tool for Sage resellers. Manzer intends to make ERP MediaBlitz a resource for technology media as well. “Sage is a global brand and many journalists and bloggers seek information concerning the software company and its reseller channel,” notes Manzer. “We intend to send out news announcements to media properties such as WebCPA, TMCnet, and bizjournals as well as offer RSS feeds to any interested subscribers. The upside for Sage partners is that news coverage becomes a powerful way to build their brand awareness and create a leadership image,” he adds.
Future plans for ERP MediaBlitz include adding a whitepaper download on each customer’s dedicated media page as well as a Twitter feed. “Offering a whitepaper means we’ll attract potential leads based on highly relevant content,” Manzer points out. “When visitors download a whitepaper, we’ll capture their contact information and pass it along to the appropriate Sage partner to follow up. Since qualified leads are hard to come by, ERP MediaBlitz will help Sage partners discover new opportunities for software sales.”
For more information about ERP MediaBlitz, visit The Sage Closer website at: www.thesagecloser.com/mediablitz.htm.
About The Sage Closer
The Sage Closer is a marketing and public relations advisory firm that helps technology businesses build brand equity, increase website traffic and grow revenue. For more information on how The Sage Closer can help your business reach a wider audience of potential buyers and media, please visit our website at www.thesagecloser.com/ or call us at 512-963-9924.
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